1. Web Host
Choosing the right web hosting provider is arguably the most important thing any business looking to create a website needs to do. You need to look for web hosts that have a 99.99% uptime average, a worldwide server network, military-grade security, failsafe backup facilities, unlimited bandwidth allowances, and much more. Check out one of the many online web host guides for more info on choosing the best web hosting service provider.
Selecting a color scheme, font and layout theme for your website is perhaps web design 101. You want to look for a theme that aligns with any established branding your business already has. The main thing is to be consistent across different pages and platforms. The header, footer, logo, and navigation bar are elements you need to invest the most design creativity into, as those elements will typically be visible on every page of your website. Furthermore, you need to think about making your website accessible in different languages for the largest reach.
3. Social Media Plug-Ins
A website without social media plug-ins in 2019 is going to struggle to get traffic. Social media plug-ins make it easier for visitors to share content from your site with their followers and post interactive comments. The great thing about using social media plugins to manage comments on articles on your websites is that people using those platforms are subject to moderation terms and conditions of those platforms.
Without content, what is the point of your website? Investing in content is going to be essential for attracting traffic to your website. While posting regular, up-to-date content is key to success, your main business website needs to have a large amount of high-quality timeless/evergreen content. Content can include articles, infographics, pictures, blog posts, etc. The best way to ensure your website has regularly updated content is to add a blog section to it. Don’t forget that if you are not a good writer, you can outsource content creation to freelance copywriters and digital marketing agencies.
The popularity of video content has been exploding over the past half-decade as more and more have gained access to high-speed internet connections. The truth is that going into 2020, any website without video content is going to look out of date. Who really wants to read a wall of text or listen to an audio clip when they can watch a 30-second video? If your business is not already investing in video content, now is the time to start. Video content is also important for SEO purposes.
6. Mobile Friendly
A website that is not optimized for mobile devices in 2019 is almost guaranteed to fail. Google’s mobile-first indexing update from two years ago has already meant that websites that aren’t mobile-friendly are penalized in search results. You have to understand that more and more people are using smartphones and tablets as their main devices for surfing the web. The easiest way to make your business website mobile-friendly is to use the WordPress CMS and select a responsive theme.
7. On-Page SEO
While the visual aesthetics of your website are important, without any on-page SEO, your website will not show up on search engine results pages for keywords related to your business. You can find many on-page SEO Cape Town guides online. To start with, however, you need to ensure that you use HTML metatags and alt tags. In addition, you need to optimize page content for a keyword density of 2-5% and readability.
Hopefully, the 7 core factors of effective web design outlined above have given you some food for thought.