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Posted In Google, Google Reviews, Google Reviews For Your Business

How to Get More Google Reviews for Your Business

admin | July 8, 2020

Research reveals that Google is the quickest developing online reviews platform worldwide and is obtaining new reviews at a much faster rate compared to its closest competitor, Facebook. Being a local business owner, it seems sensible that you’d desire to increase your Google My Business reviews. In the end, the search engine manages most of the search traffic thus having five-star ratings show up directly on the search results can just be a positive thing for your online status.

Google will eliminate reviews which it views to be phony, spammy or in violation of their content policies, thus instead of wasting your time attempting to shortcut your method to local business reviews, continue reading to find out our top ways of generating more Google reviews the correct way.

Request A Review

It’s something that needs to be conveyed to all departments in your business, particularly customer facing jobs. You’d be amazed how many companies don’t want to request a review. In your interactions with clients, find the opportunity to ask for Google reviews.

Teach Your Clients On The Way To Leave a Review

Either get a printout offered at your front desk or perhaps think about making a page or blog post in your site with steps on the way to leave a Google review. For lots of people, the barrier between them leaving a review or not is just they do not know how to do it right.

Customize the Review Experience

Having a personal e-mail from the owner of a firm to a latest or long time client could make a huge difference. Although it might take a while to create unique emails, the conversion rate must be worthwhile.

Simplify the Process

Relating to point #2, have the process of leaving a review as easy as possible. Bullet point directions with hyperlinked text. Perhaps even copying and pasting directions straight from Google My Business could be helpful, as Google generally maintains their support content brief and sweet.

Use 3rd Party Tools

In case you run a franchise model business or have a number of areas across the nation, soliciting and handling reviews could become very time intensive. This is when using 3rd party tools such as Whitespark or joining up with an SEO agency that can really help speed up the process.

Multiple Touch Points

Post directions for leaving a review in Facebook, request your clients in-store, remind them once they contact the phone. Make sure that regardless of what touchpoint they reach you at, they’re being kindly requested to give feedback by means of a review.

Offer an Incentive

Although it’s against the review policy to solicit reviews or create review stations, it could be still reached. Simply make it stylish and don’t exaggerate it. At times offering a discount or coupon to get a review, bad or good, could help maintain the fresh reviews from arriving. Specifically if you throw it out into a contest.

React to Reviews

This ought to be very self explanatory. Whenever a client finds out that the business owner frequently does respond to feedback left on Google, they’ll be more willing to share their feedback because they know somebody would actually be reading it.

E-mail Signature

“Have feedback? Leave us a review on Google.” Including an easy call to action such as this on your default e-mail signature could create a good amount of reviews on it’s own. Consider the number of emails you deliver every month. Including a link to your signature could be the simplest way to have a boost on your review count.

Making new reviews for your business must not be a distressing process. Make it simple, remind your clients, and demonstrate them the way to do it. Integrating this into your marketing promotions and talking the significance of this across your organization is usually all that’s required to go from zero to hero in a short time.

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Posted In Page Speed, Page Speed SEO, SEO

Page Speed SEO: Testing Your Page Speed & Improving It

admin | December 27, 2019

There’s no question that if you want to succeed in today’s business world you must have a strong online presence. While on active social media and solid marketing budget are both good things, at the end of the day nothing moves the needle quite like a successful and high-quality SEO campaign.

However the SEO world is definitely always changing and that presents plenty of challenges. Google is made it clear from here on out that having a technically sound website will be crucial to ranking high in their search engine. This means page speed, which is a major issue for most sites out on the web, will become a major factor from here on out when it comes to SEO. In fact, in many ways it already is a major ranking factor.

So what can you do if you need to improve your page speed? How do you even know where to start? Read on to find out!

Start With Tracking

You need to make sure you create a working account with Google. Specifically, you want to have Google Analytics on your website so you have access to tools like the publicly shared data from Analytics in addition to Google Search Consul. These tools allow Google to create a profile that they are happy to share with you on how they see your website. This includes a very important one for page speed: Google Page Speed Insight.

This tool is all you’ll need to see how Google grades your overall website’s speed, as well as looking at every single post and URL attached to your site.

Look At Your Hosting

Chances are that if you’re having a page speed issue, hosting is playing a major part of it. While it is certainly understandable that small business owners need to watch the budget and would go with the cheapest option, shared hosting isn’t going to get it done from an SEO point of view now anymore. At least not most really cheap shared hosting.

If you can’t afford a server or VPS, or it doesn’t make sense in your situation to front that expense, then you still need to look around for high quality shared hosting, the kind that give speed guarantees and/or can show why they beat the competition. The cheapest shared hosting from major vendors like GoDaddy or HostGator isn’t going to cut it anymore. Not from an SEO speed perspective.

Upgrade Your Theme

There are a lot of themes out there that look good at first but are bloated with code, unoptimized graphics, and other issues that can cause severe lagging or issues with quick loading. The theme is often the #2 issue for site speed right behind hosting, and if both are problems you have no chance of having a good page speed in Google’s eyes.

Make sure you have a good theme that is light on code or even consider a premium theme that is specifically designed to be as fast as possible and provide maximum site speed.

Don’t Drown In Plug-Ins

This is a big one. Five or six normal plug-ins for a site is fine, but if you have 15 or 20, that’s too many. You need to find a way to slim that down and make sure that the plug-ins you’re using are hopefully lightweight and give as little pain to hosting as possible.

While you don’t want to overdo the plug-ins, there are many specialty ones designed specifically for making a site faster. This can be by optimizing photos, delaying video loading, or even from caching. Take a look at some of the most highly recommended ones and go with those.

Pushing up your on page speed is often a multi-faceted process but if you take on all of these tips you are sure to see a vast improvement in results.

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Posted In Google, Google Reviews, Google Reviews For Your Business

Google Reviews: How To Get More For Your Business

admin | December 27, 2019

Do you want to get Google reviews for your business? Do you want your customers or clients to share their experience concerning your product or service? People love reviews and there are many great reasons to have many Google reviews, including the fact that it helps your target audience see how reputable that your company is. If you are looking to learn how you can get more Google reviews for your business, you will appreciate the following tips.

1. Send Reminders For Google Reviews. One option you have for getting the reviews you desire is to remind your customers to leave reviews after they make a purchase. While you don’t want to ask them to leave a review immediately following their purchase, you can send an email reminder to your customers after a good amount of time. How long you wait will depend on the product or service you provide. Many people want to leave reviews but simply forget to do so. Providing them with a reminder is a great way to get the reviews that you desire. You can send reminders in email newsletters you may send out or any text marketing you have.

2. Provide Incentives To Leave Google Reviews. Another thing that you can do is leave some kind of incentive to your customers or clients that leave reviews for your business. You may provide them with a coupon code for a certain dollar amount or percentage off of their next order. Or, you might decide that you want to provide a free product for those who leave reviews. By giving those who have experience with your business a reason to leave a review, they are more likely to do so.

3. Offer A Contest For Google Reviews. If you feel more comfortable giving out just one discount or product, you may want to set up a contest to leave reviews for your business. You can do this by encouraging those who are familiar with your business to leave reviews and telling them that you will draw a name out of the hat on a certain date. This will help them have a deadline as to when you want the reviews and then you can notify your winner once the contest is over.

4. Post On Social Media. The social media presence gets bigger and bigger each and every day. What this means for your business is that you should be posting on the social media platform where your target audience spends most of their time. You might even consider making a post to ask for those who are familiar with your business to leave Google reviews. You really do not want to do this every day or even every week, but posting something like this every now and then can help build up your reviews to give you the Google presence that you want.

5. Make It Easy To Leave Google Reviews. The easier you make it for your target audience to share their experience, the more likely they will be to do it. So, no matter how you choose to send out notifications or reminders or provide promotions for reviews, by making the process a simple one, you are going to see the results you desire. You can do this by leaving a link in your email newsletter or Facebook post, or doing whatever it takes for your customers to click a link and share their experience.

To conclude, when you want to get more Google reviews for your business, you have many options. You may choose to do one of the things listed or do all of them. No matter what you choose, the fact is, the more reviews you have on Google, the better.

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Posted In Success Online, The Web Design, The Web Design Process

Success Online: The Web Design Process In 7 Simple Steps

admin | December 18, 2019

1. Web Host

Choosing the right web hosting provider is arguably the most important thing any business looking to create a website needs to do. You need to look for web hosts that have a 99.99% uptime average, a worldwide server network, military-grade security, failsafe backup facilities, unlimited bandwidth allowances, and much more. Check out one of the many online web host guides for more info on choosing the best web hosting service provider.

2. Theme

Selecting a color scheme, font and layout theme for your website is perhaps web design 101. You want to look for a theme that aligns with any established branding your business already has. The main thing is to be consistent across different pages and platforms. The header, footer, logo, and navigation bar are elements you need to invest the most design creativity into, as those elements will typically be visible on every page of your website. Furthermore, you need to think about making your website accessible in different languages for the largest reach.

3. Social Media Plug-Ins

A website without social media plug-ins in 2019 is going to struggle to get traffic. Social media plug-ins make it easier for visitors to share content from your site with their followers and post interactive comments. The great thing about using social media plugins to manage comments on articles on your websites is that people using those platforms are subject to moderation terms and conditions of those platforms.

4. Content

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Without content, what is the point of your website? Investing in content is going to be essential for attracting traffic to your website. While posting regular, up-to-date content is key to success, your main business website needs to have a large amount of high-quality timeless/evergreen content. Content can include articles, infographics, pictures, blog posts, etc. The best way to ensure your website has regularly updated content is to add a blog section to it. Don’t forget that if you are not a good writer, you can outsource content creation to freelance copywriters and digital marketing agencies.

5. Videos

The popularity of video content has been exploding over the past half-decade as more and more have gained access to high-speed internet connections. The truth is that going into 2020, any website without video content is going to look out of date. Who really wants to read a wall of text or listen to an audio clip when they can watch a 30-second video? If your business is not already investing in video content, now is the time to start. Video content is also important for SEO purposes.

6. Mobile Friendly

A website that is not optimized for mobile devices in 2019 is almost guaranteed to fail. Google’s mobile-first indexing update from two years ago has already meant that websites that aren’t mobile-friendly are penalized in search results. You have to understand that more and more people are using smartphones and tablets as their main devices for surfing the web. The easiest way to make your business website mobile-friendly is to use the WordPress CMS and select a responsive theme.

7. On-Page SEO

While the visual aesthetics of your website are important, without any on-page SEO, your website will not show up on search engine results pages for keywords related to your business. You can find many on-page SEO Cape Town guides online. To start with, however, you need to ensure that you use HTML metatags and alt tags. In addition, you need to optimize page content for a keyword density of 2-5% and readability.

Hopefully, the 7 core factors of effective web design outlined above have given you some food for thought.

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Posted In Essential UI Design Tips, UI Design, UI Design Tips

Eight Essential UI Design Tips

admin | December 18, 2019

UI design isn’t easy. There are many things that need to be taken into account when you’re creating a new design. That’s why you’ll want to keep these tips at the front of your mind when you’re working on a project. Following this advice will help you to avoid common problems.

1. Know Who Your Users Are

Users are at the center of UI design. Because of this, you’ll want to have a strong understanding of who you’re designing for. How are they going to be browsing the site? Are they tech-savvy? What are their concerns? The more you know about the people you’re designing for, the better.

2. Make Sure People Know What To Expect

Your users should never have questions about what will happen if they take action. For example, if someone clicks on a link, they should know where the link leads. You should make sure it’s easy for users to understand how your site should be used.

3. Assume That Your Users Will Make Mistakes

When you design a site, you spend a lot of time with it. However, you can’t assume that the people using a site will have the same understanding of the site that you do. It’s likely that they’ll make plenty of mistakes when browsing. Your goal as a UI designer should be to ensure that these mistakes have minimal consequences.

4. Provide Instant Feedback

If users have to wait to receive feedback from a site, they’re going to get frustrated. For example, if you’re designing an e-commerce site, and someone clicks to add a product to their cart, they should immediately be able to see that the item has been added to their cart. If someone takes an action, and they don’t receive any sort of feedback, they’re going to assume that something is wrong.

5. Don’t Overdesign

One of the biggest mistakes that web designers make is adding too much to a site. It’s important to keep things simple. Flashy elements might look great, but they won’t make a site any easier to use. It’s likely that you’ll wind up appreciating those elements more than your users do.

6. Make Sure People Can Easily Find What They Need

As a rule of thumb, it should never take a user more than three clicks to access the desired page on your site. If people struggle to find what they’re looking for, they might wind up giving up and looking somewhere else. Remember, people have lots of options. If you make it hard for them to find what they want on your site, they’ll explore other sites instead.

7. Font Choice Is Crucial

You should pick a great-looking font for your site, but you should make readability your top priority. If it’s possible to misread a word based on your font choice, it’s clear that you need to be using a different font. You may want to test out a few different fonts during the design process to see which ones work best for you.

8. Testing Is Essential

You can’t work alone when you’re working on a web design. You need to have other people there to test your design. It’s likely that they’ll be able to point out problems that you never would have been able to spot on your own. With just a little bit of testing, you’ll able to catch problems and fix them.

These user-interface design tips will help you to avoid a lot of the common problems associated with UI design. You’ll be able to create a clean, easy-to-understand design that people will be very happy with.

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