Research reveals that Google is the quickest developing online reviews platform worldwide and is obtaining new reviews at a much faster rate compared to its closest competitor, Facebook. Being a local business owner, it seems sensible that you’d desire to increase your Google My Business reviews. In the end, the search engine manages most of the search traffic thus having five-star ratings show up directly on the search results can just be a positive thing for your online status.
Google will eliminate reviews which it views to be phony, spammy or in violation of their content policies, thus instead of wasting your time attempting to shortcut your method to local business reviews, continue reading to find out our top ways of generating more Google reviews the correct way.
Request A Review
It’s something that needs to be conveyed to all departments in your business, particularly customer facing jobs. You’d be amazed how many companies don’t want to request a review. In your interactions with clients, find the opportunity to ask for Google reviews.
Teach Your Clients On The Way To Leave a Review
Either get a printout offered at your front desk or perhaps think about making a page or blog post in your site with steps on the way to leave a Google review. For lots of people, the barrier between them leaving a review or not is just they do not know how to do it right.
Customize the Review Experience
Having a personal e-mail from the owner of a firm to a latest or long time client could make a huge difference. Although it might take a while to create unique emails, the conversion rate must be worthwhile.
Simplify the Process
Relating to point #2, have the process of leaving a review as easy as possible. Bullet point directions with hyperlinked text. Perhaps even copying and pasting directions straight from Google My Business could be helpful, as Google generally maintains their support content brief and sweet.
Use 3rd Party Tools
In case you run a franchise model business or have a number of areas across the nation, soliciting and handling reviews could become very time intensive. This is when using 3rd party tools such as Whitespark or joining up with an SEO agency that can really help speed up the process.
Multiple Touch Points
Post directions for leaving a review in Facebook, request your clients in-store, remind them once they contact the phone. Make sure that regardless of what touchpoint they reach you at, they’re being kindly requested to give feedback by means of a review.
Offer an Incentive
Although it’s against the review policy to solicit reviews or create review stations, it could be still reached. Simply make it stylish and don’t exaggerate it. At times offering a discount or coupon to get a review, bad or good, could help maintain the fresh reviews from arriving. Specifically if you throw it out into a contest.
React to Reviews
This ought to be very self explanatory. Whenever a client finds out that the business owner frequently does respond to feedback left on Google, they’ll be more willing to share their feedback because they know somebody would actually be reading it.
“Have feedback? Leave us a review on Google.” Including an easy call to action such as this on your default e-mail signature could create a good amount of reviews on it’s own. Consider the number of emails you deliver every month. Including a link to your signature could be the simplest way to have a boost on your review count.
Making new reviews for your business must not be a distressing process. Make it simple, remind your clients, and demonstrate them the way to do it. Integrating this into your marketing promotions and talking the significance of this across your organization is usually all that’s required to go from zero to hero in a short time.